About Red Nose Day

Red Nose Day was established in New Zealand in 1989, back when Cure Kids was known as the Child Health Research Foundation.

It was an amazing national endeavour, and thanks to the incredible fundraising efforts of everyday Kiwis, researchers led by Professor Ed Mitchell — one of Cure Kids professorial research chairs — pioneered the “back to sleep” technique that is now the global standard for dramatically reducing the number of babies lost to cot death.
Today, Red Nose Day for Cure Kids has an even bigger goal, to keep funding research into the illnesses and conditions that affect the lives of Kiwi kids.
Everyday New Zealanders — people just like you — opened their hearts and have helped improve or prolong the lives of many Kiwi kids while we go for the ultimate goal: the cure.
This year, Red Nose Day promises to be the biggest yet! Once again, schools and businesses up and down the country are getting behind the fundraising effort throughout August.
Over 400 schools (and counting) have signed up to bake, create, build and compete in sporting challenges in the coming weeks to raise money for Red Nose Day. Retailers nationwide are also supporting the cause with a number of major, national chains stocking Red Nose Day merchandise. Find a Red Nose Day retailer near you here.
Some of the country’s best comedians are lending their support to Red Nose Day too. TV3’s 7 Days is hosting the Red Nose 7 Days Special on Friday 22 August from 9:30pm with guests Ben Boyce and Jono Pryor of Jono and Ben at Ten.
Digital red noses can help cure kids too. Kiwis can now get an app that lets them put a digital red nose on their photos by texting NOSE to 933 and donating $3 to Cure Kids. Smart-phone users will then received a link to download the Red Nose Day app. When taking your photo, you can select either a single red nose or two – where your red nose and a friend’s are put together to make a red nose hongi. Find out more about the Red Nose Day hongi here.
So what are you waiting for? Register your school or business to fundraise or make your donation today!
You never know which dollar will help us fund the cure this Red Nose Day!