Just last week, I had been talking to my friends, both of them are empty nesters whose last dog had died, and wanted to adopt a new dog. I rang her and told her about this:
– a new
tech developed by Pedigree is set to help thousands of dogs around NZ
rescued from abuse, be
rehomed.
As part of the initiative, a
website has been set up where empty nesters can enter their children’s
physical characteristics (eg long hair) and look for a dog that matches.
The press release is below and video can be found
here, and high res images are
here –
Media release: 27
March 2017
Rescue Dogs Put Their Paws Up to Become Part of a Modern Family
House
unusually quiet? The kids might have flown the coop, but empty nesters
are embracing the doggone delight of a new family dynamic, with a new
initiative from the
Pedigree Adoption Drive Charitable Trust.
The
doggone modern family is all about rehoming the thousands of lovable
pooches from around New Zealand rescued annually from abuse and neglect.
And with empty nesters
missing the kids who’ve grown up and out of the family home, rescue
dogs are putting their paws up to be matched with a likely couple.
The Pedigree Adoption Drive Charitable Trust campaign has created a
website
which helps prospective owners match dogs with the physical
characteristics of children who have moved out of the family home. From
a loud, boisterous boy to a mellow, affectionate girl – there’s a pooch
in need to blend with its newfound family.
Cuddles,
bonding, love, affection and attention are all the best bits of being a
parent – and once these warm fuzzies are no longer readily available, a
furry friend
can provide the tonic empty nesters need to re-establish their place in
the world.
The
benefits of owning a dog are well documented, with a recent study*
outlining the therapeutic nature of canines and their ability to bolster
mood and motivation in
humans. As well as this, having pets in the home has been linked to a
reduction in minor health problems in adults, lower stress levels and a
reduced risk of cardiovascular disease. So it goes without saying that
adults with pets make fewer visits to the doctor
than those without pets!
Cormac
van den Hoofdakker, spokesperson for the Pedigree Adoption Drive
Charitable Trust, says the campaign will target the parents of adult
children or those suffering
from what is known as Empty Nest Syndrome.
“At
this time of year, thousands of Kiwi parents will be feeling the
effects of seeing their children leave home for the first time as they
head to university or to start
work, says van den Hoofdakker.
“There
are also just as many rescue dogs in need of rehoming throughout New
Zealand – we want to do all we can to bring them together,” he says.
Auckland psychologist Sara Chatwin says the impact of having an empty nest on our mental wellbeing should not be underestimated.
“Having
spent much of their life looking after children and caring for them,
parents can have a difficult time coming to terms with a house that
isn’t so busy and frenetic.
“Suddenly their role as caregiver is significantly diminished and people can struggle with loneliness and depressive symptoms.
“They will
often think long and hard about ‘what next’ to keep them physically and
mentally active and getting a canine companion can help answer that
question,” she
says.
Chatwin says a new pet dog can allow the empty nester to shift the focus off themselves, their issues and feelings of emptiness.
She says choosing a dog that has attributes of a child who has moved out can also have significant benefits.
“I
suspect that if a dog embodies characteristics of a family member; long
hair, a type of physique, it could really feel like a great fit in the
family.
“Often
people are looking for a replacement and are attracted to things
they’re used to (in regards to looks) or that remind them of certain
people,” says Chatwin.
The
campaign, which runs for a month, also needs foster parents to help
socialise the dogs saved from abusive environments to prepare them for
adoption, says van den
Hoofdakker.
“For
those that can’t commit to taking a dog permanently, helping to
socialise the dog through fostering it in a caring home is a key part in
preparing it for long term
adoption.”
-Ends-
Written on behalf of Pedigree by Impact PR. For more information or images, please contact Mark Devlin
mark@impactpr.co.nz (021509060)
*Waltham, Health Benefits of Pets Catalogue
HADASSAH DEVIS |
IMPACTPR.CO.NZ
| PH +64 9 575 2722 | MOBILE 022 155 9033
IMPACT PR - WINNER CAANZ GOLD AWARD FOR BEST LONG TERM STRATEGIC CAMPAIGN
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