Tuesday, August 4, 2015

Kiwi Designers Secure Fashion Week Deal with Global Hair Brand

 Dunedin-based designer Amy-Rose Goulding takes inspiration from the disagreement between the worlds of urban sportswear, the street and rock culture to create her collections under themoniker Julian Danger.

“I’ve been honoured to have had some previous public interest on my journey so far,” explains Goulding,  “however,  the  support  from  Wella  Professionals  has  really  helped  to  get  Julian Danger on the runway this year. I'm super grateful for this, and I can't wait to showcase the collections in front of key buyers, international fashion journalists and beauty bloggers.”

Designer Shuai Zhang, of ITZME, was the darling of the NZ Fashion Week New Generation show in 2014 and prior to launching her own label, worked for Karen Walker. Playing  on  traditional  tailoring  elements  from  menswear  coupled  with  strong  feminine perspective, ITZME has been called ‘fresh’, with a ‘perfect balance of subtle and daring’.

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Wella Professionals Presents ITZME and Julian Danger will be held at NZ Fashion Week venue The Runway on Wednesday 26th August 2015 at 11am.

Two of  New Zealand’s most  promising designers will  now show at  NZ Fashion Week after securing a sponsorship deal with salon giant Wella Professionals. Amy-Rose Goulding of Julian Danger and Shuai Zhang of ITZME will team up with the brand in a runway show with some of the world's top fashion media, international buyers and industryguests in attendance.The partnership event will combine beautifully tailored and commercially exciting garments fromthe pair of carefully selected designers, who will present their overall vision for Autumn / Winter2016 under a collaboration of striking hair trends constructed by the Wella team. 

“Our now globally-recognised brand is celebrating 130 years and it all began with a seed of passion for style. We are now just as excited to be able to help open some commercial doors for these emerging and impressive labels,” she says.

The Wella  Professionals  styling  teams will  be  led  by  award winning stylist  Brad  Lepper  of French Revolver Studio and Servilles says Sood. “The Wella Professionals Presents show is ultimately about bringing together our award winning styling  talent  with  two  of  New Zealand’s  most  exciting  designers  to  show the  natural  and synergistic relationship between great hair and clothing. 

“A hair style really can make or break the success of an overall look, and we are thrilled to be able  to  contribute  in  this  way and to  complete  each  designer’s  polished  ensemble  on  the runway.”

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